In League of Legends esports, Carlos “Ocelote” Rodriguez, the CEO of G2 Esports, was given a free pass to say whatever he thought. Success had proved him right for years: Like the former manager of FC Bayern, Uli Hoeneß, Ocelote also slandered colleagues and rivals, made fun of the opponent’s fans, and didn’t leave out a joke. But now he has found his limit.
This is Carlos “Ocelote” Rodriguez: Ocelote is something like the personification of success in LoL: The Spaniard was still a midlaner for SK Gaming at the very beginning of LoL. But as early as 2013 he recognized the signs of the times and founded the e-sports team G2 Esports:
E-Sports is huge in LoL, the staging is terrific:
This is how Ocelote performed for a long time: Ocelote has always seemed hot-tempered and ready to take on any conflict head-on:
LoL: G2 boss explains why other teams are so bad: “What do they do all the time?”
Fans celebrate ambitious and snappy CEO no matter what he does
How did that go down? This “bad boy” attitude worked well for years. It was understood as a kind of “show”: His team, G2 Esports, was “cheeky and authentic”, they spoke without filters. Ocelote was almost expected to say something like that – openly mocking the competition.
He somehow managed to sell that as a strong brand. Despite such attacks, G2 was an exceptionally strong brand that companies like BMW and Mastercard wanted to advertise with.
Above all, Ocelote’s irrepressible ambition was obvious: He took every opportunity to make it as difficult as possible for the main competitor in Europe, Fnatic: recruited their best players and banned their own players by clause from switching there.
Somehow it was all part of the Ocelote show. The Spaniard, the bad boy, was “too big to fail”, he got away with everything – somehow you knew: Basically he was a cool guy who just does everything for his team, a friend of the players, a boss eye level. Somehow a charming, cocky guy who doesn’t mean it all that way.
Ocelote switches from “FU” to “Sorry” in 17 hours
That was now the limit: However, Ocelote crossed that line with a video that showed him celebrating with Andrew Tate: someone who is considered a misogynist and who is under investigation for human trafficking.
The shitstorm came fast and it came hard. But Ocelote still stuck to his position: Nobody tells him how to celebrate, he posted on the evening of September 17th.
But opinion changed: Even his own players, like Perkz, a kind of foster son, turned their backs on Ocelote. Outraged Twitter users alerted G2’s advertising partners: Do you really want to work with someone who associates with people who abuse women?
A day later, there was a clear announcement from our own team, G2 Esports: The boss was given a leave of absence for 8 weeks by the supervisory board and was waiving his salary during this time. Ocelote would have agreed on that, it said.
This is how Ocelote now performs: It really is an absurd spectacle: while the tweet “I won’t let anyone tell me who I’m partying with” was pinned, Ocelote posted a message that didn’t sound like him at all.
He had “disappointed many fans”. There was confusion as to what he stood for: He always stood for absolute equality. He learned from many mistakes:
I misjudged the situation, feel terrible about the discussions I created, will face this and accept all consequences.
Manager posts ex-wife’s “He’s not an ass” certificate
In the discussion he posted as a certificate that he is not a misogynist ass, a statement from his ex-wife, who attests that he has never behaved misogynist.
How’s the discussion? Currently, Ocelote can no longer win. Hardly anyone thinks the apology is good right now:
- The people who are outraged are demanding his resignation. He couldn’t have changed his whole personality in 17 hours, from “I don’t take any orders” to “I’m sorry”.
- The post looks inauthentic and sounds like empty PR drivel, they say
- The people who were previously on his side now feel disappointed: the cancel culture would have triumphed – now they would demand everything from him. Now he has to keep apologizing for everything
Where are the parallels to Uli Hoeneß? The former manager of FC Bayern was also an active player who switched to manager at an early age. Like Ocelote, he has led his team to great success.
Under the term “Department Attack” he shaped the image of FC Bayern for years: he spoke without a filter, made clear announcements and attacked everyone who got in the way of him and his club.
Similar to Ocelote, Hoeneß’s break came at the peak of fame: Hoeneß was sentenced to imprisonment for tax evasion and has been much quieter and more prudent since then. Ocelote does not have to go to jail, but has suffered a similar loss of reputation – like Hoeneß.
Gone are the days of Ocelote declaring that every other team in LoL is a loser besides him. Uli Hoeneß also clearly held back after his prison sentence.
The German YouTuber “HandOfBlood” has recently created an artificial character: an obnoxious boss of a LoL team who likes to be compared to Uli Hoeneß. Maybe he also based the character on Ocelote a bit:
The head of the LoL team Eintracht Spandau gives a deadly serious interview on Twitch – Annoys the moderator until he breaks off